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Have you ever bothered about spending on facebook ads and feeling bitter that your ad should actually or firstly reach your local populace?

You need to chill.... Facebook has something for you!

Facebook's mobile ubiquity and push for always-on location sharing came to fruition with the launch of "hyper-local advertising" that could convince people to visit stores they're nearby.

Soon, businesses will be able to target ads to anyone who lives or was recently within a specific distance of their store. Advertisers can set a radius as small as a mile and the ads will show up on people's phones or web browsers.

These new Local Awareness ads will be available for US business owners in a few weeks, and around the globe in the next several months.

For Nigerian businesses this is a landmark social advertising advantage for SME's and Startups who would love to add some impetus and drive to sales and awareness.


For Micro-finance banks, cottage businesses and even churches this platform heralds a new electronic way of selling your brand specifically to a local populace whom should be the primary sales target.

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